Category: Digital Marketing

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google’s John Mueller said in a Reddit thread that he would personally go with a traditional TLD (i.e., .com) even…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google Ads will soon allow advertisers to place ads for “Mature Cosmetic Procedures.” This change goes into effect on September…

Apple is reportedly working on a revamp of Siri, Apple Intelligence and its Apple Search features for 2026. Yep, another…

Logan Kilpatrick, lead product manager for Google DeepMind, Gemini, and all AI products at Google, said Google AI Mode will…

This week, we covered the big Google Monopoly remedy ruling that will not end up breaking up the company and…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

The European Union has fined Google $3.5 billion, 2.95 billion euro, for breaking its competition rules by favoring its own…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

I am deeply sad to report that Alan Bleiweiss has passed away on August 22nd. Alan was a true friend…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won’t be…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google may be testing a new format for AI Overviews in the search results. This one does not have the…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

This week we had our first Google spam update in 8 months, the August 2025 spam update. This update touched…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Earlier we reported that ChatGPT from OpenAI seems to be using parts of Google search results for its answers (kudos…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google is now showing the deals and loyalty benefits details in the retailer/merchant knowledge panels. Plus, Google Shopping Ads show…

This week, we did a check in on the ongoing Google Search ranking volatility. Google AI Mode expanded to 180…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

OpenAI made some updates to its ChatGPT systems, which are impacting the amount of traffic ChatGPT is sending out from…

Google Ads seems to be rolling out full placement reporting for the Search Partner Network (SPN). This is a feature…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google AI Overviews has this feature where you can select the text in the AI Overview and an overlay with…

It has been week after week of intensely heated Google search ranking volatility, and it is time I start reporting…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

The studies we have thus seen from third parties have all said traffic from Google Search to websites has declined…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

For the original iTunes version, click here. The Google search ranking volatility has not calmed down since the June…

Fabrice Canel from the Microsoft Bing team said that search engines, like Bing, have “limited visibility” into the conversions after…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google has launched the Preferred Sources top stories feature fully in the US and India, after testing it in Search…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google Analytics seems not to be functioning properly again. The real-time reporting feature is underreporting numbers for many sites. Google…

This weekend I am seeing a spike in chatter within the SEO community on the topic of, you guessed it,…

Did you ever see your Google Analytics code, for your website, on someone else’s site? It happens for some reason…

Google is testing adding the “people also search for” section within the Google AI Mode results. This shows below the…

Bing not only added new filters by device and country, but also Bing added several more months of historical data…

Google announced a number of new Google Ads Performance Max controls and reporting features. They include new controls such as…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

For the original iTunes version, click here. This week, we covered the ongoing Google search volatility, which cooled for…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google has rolled out an update to the Google Business Profiles Google Posts creation tool. We covered Google testing these…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

The past month was a bit intense with Google search ranking volatility. With the June 2025 core update kicking off…

Guess what – another story on Google Search volatility and how it is heated and the chatter within the SEO…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Danny Sullivan is no longer the Google Search Liaison. He is switching roles within Google to work on new projects…

Google’s search ranking volatility continues and continues, it is weird at this point. Google Search Live with video is finally…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google announced that the full version of Search Live, with video and not just audio, is now rolling out this…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google is notifying some advertisers that they do not comply with Google’s EU User Consent Policy, i.e. Consent Mode v2…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google seems to be rolling out a new Google local feature for Google Business Profiles that shows if the attributes…

Google Ads is adding more detailed data to RSAs, responsive search ads, reporting. Specifically, it now shows click and conversion…

Google finally launched its virtual clothes try-on feature after launching it several times and then demoing it again at Google…

As we reported earlier this week, Google Search ranking volatility was more heated (and for longer) after the Google June…

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google reported Q2 2025 earnings today, which showed Google’s ad revenue was up again year-over-year, with an increase of 10.4%,…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google has uploaded a new logo for Google Search Console. The logo looks like a variation of an analytics logo…

Google is supposedly showing AI Overviews for movie-related queries. Apparently, this is new, although I don’t have firsthand knowledge since…

Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we…

Google’s John Mueller said it is hard for service oriented login web pages to rank in the search results. Like,…

Google launched a new feature for Google Business Profiles that lets you check the status of your edits. So if…

For the original iTunes version, click here. Google’s June 2025 core update finished on Thursday after running for 16…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google’s John Mueller replied to a question around indexing issues on a site and said that if the site is…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google has updated its local ranking documentation and Tips to improve your local ranking on Google page. The new wording…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Starting around June 25, 2025, many are noticing huge declines in impressions and clicks from their local rankings in Google.…

For the original iTunes version, click here. This week we covered the ongoing Google June 2025 core update and…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google’s John Mueller said the order of the URLs or sites you list in your disavow link file does not…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

It seems that the links/citations you see in Google AI Mode can be very different when you search on desktop…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google’s Nick Fox said that AI Mode has begun rolling out to Workspace accounts in the US. Nick Fox said…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Microsoft is testing zoomable and sticky related searches in the Bing Search results page. So one variation has the related…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

This week, we finally had an official Google update, the June 2025 core update, which seemed to have kicked in…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google has added AI Max to the search match types in the Google Ads interface. If you click on the…

Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

On Saturday, June 28th, it appears that another significant Google Search ranking update occurred, although Google has not confirmed it.…

Google Ads is experiencing some technical difficulties, although their ad status dashboard indicates that all is currently fine. The issue…

Liz Reid, the head of Google Search, spoke with Reed Albergotti of Semafor, on Google’s push towards AI Search. The…

Another week and more Google search ranking volatility hits, this time on June 25 and June 26. Google promised more…

Google is testing adding the site name next to the link icons in the AI Overviews within Google Search. This…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Over the past two days it has felt like there was some sort of ranking adjustment made in the Google…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google updated its service areas business guidelines help document to add “Do not add countries or states as a service…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google’s John Mueller several years after posting a video named “Will removing “.html” from my URLs help my site?” still…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Jason Howell on the AI Inside podcast had Nick Fox, VP of Search at Google, on a few weeks ago.…

It is with a heavy heart that I am reporting that one of the founding pillars of the SEO industry,…

Google has quietly updated its AI features and your website help document, which it initially launched just under a month…

Google’s John Mueller said that for larger and longer issues, it can take Google longer for Google Search to reprocess…

For the original iTunes version, click here. This week we covered the ongoing Google search ranking volatility. Google is…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Back in November 2021, it began sending some searchers to translated versions of webpages through the search results. Google then…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Tired of all that reading in the Google Search results, is it too hard to read the AI Overviews? Well,…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now, Google is testing a “back to…

Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you…

Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in…

At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that…

For the original iTunes version, click here. This week in search, we of course covered some Google search ranking…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google’s John Mueller responded to a complaint about indexing issues and ranking drops within Google Search, citing that the possible…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google’s new AI Max in Google Ads for Search campaigns is coming to all advertisers in Q3 of 2025. As…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google has confirmed an issue with Google Ads this morning, saying, “We’re investigating reports of an issue with Google Ads.…

When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including…

It seems the Google Search Console performance report for Google Discover has reported zero impressions and clicks starting Thursday, June…

Google is testing a new label on its search ads within the Google Search results that says “Learn more about…

Google is testing replacing the “Google Screened” label with a “Google Verified” label for the Local Service Ads. I am…

This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google has updated its search ranking algorithm to “more strongly affect the sites that host explicit videos but don’t allow…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Since Google began rolling out AI Overviews in Google Search, publishers, site owners, SEOs, etc have been posting screenshots of…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

It’s time for the big Google Webmaster report where I recap all the big organic Google Search related news I…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

This is a programming note that I will be completely offline for the holiday of Shavout/Shavous on Monday and Tuesday,…

This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google Search ranking and results have experienced increased volatility over the past 24 hours or so – the search results…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Nilay Patel of The Verge had a great one-on-one conversation with Sundar Pichai, Google’s CEO. Nilay did put on the…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Microsoft is testing a sticky footer in the Bing Search results that show related searches. So the related searches section…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google has released a new help document named About Ads and AI Overviews, plus, they added a new landing page…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google has added a setting for AdSense publishers to pick the positions of their anchor ads. They can pick from…

I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to…

Google released AI Mode in the U.S. a couple of days ago and Tom Critchlow and Patrick Stox noticed that…

This week was a huge week for search; between Google I/O and Google Marketing Live – it was just a…

Google has confirmed that AI Mode reporting will be coming to Google Search Console. It is currently not yet in…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google is now pushing search ads on AI Mode and the desktop version of AI Overviews. Google’s Vidhya Srinivasan said…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google is testing a new link feature in the search results, it is in the form of a link box,…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Since the weekend, Google has started to roll out Google Discover on desktop in many countries and regions. I personally…

Last month we shared the spam efforts the Google Maps team announced – but did you know that in 2024…

For the original iTunes version, click here. This week, we covered, you guessed it, more Google search ranking volatility.…

Google’s CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack,…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…

Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online…